about me

I care about what you couldn't be bothered with.

You're juggling content creation, DM responses, funnel fixes, and that endless list of "shoulds" that steal your weekends. Those tedious tasks? They're not why you started this journey.

Here's why I chose to take them on:

My story mirrors yours. I tried everything—dropshipping, crypto, trading, you name it. The switch flipped when I discovered the power behind words, systems, and data. Copywriting sharpened the blade. AI accelerated everything. Growth operating let me wield it all strategically.

The market shifted. The coaching industry grew 60% since 2019, hitting $4.56 billion in 2024. But with that growth came noise. Everyone's selling coaching now. The winners aren't just the loudest—they're the ones with the best systems.

I found Ben Bader's methodology. His approach is simple: find creators with audiences, diagnose the funnel leaks, use AI to fix them fast. I've studied his playbook, learned from his case studies, and now I implement his strategies for creators who want results without the learning curve.

The truth about AI: It doesn't replace your brand—it accelerates your best ideas. When I combine AI with growth operating expertise, what used to take weeks now takes minutes. But only if you know how to use it correctly.

What I do differently: Most copywriters write words. I build revenue architecture. I diagnose where your attention is leaking, plug the holes, and create systems that turn views into calls, calls into sales, and one-time buyers into repeat customers.